This project was great because I got to create an ad for one of my favorite companies. The goal of the project was to choose one image from a given selection of images and create a campaign from it using the given aspect ratios.
I chose an image of a man running because I wanted to create an advertisement for sportswear. After selecting my image, I edited it in Photoshop and adjusted the colors to better match the color palette I wanted to use. Then I created a tagline to match Nike's famous slogan, "Just do it," and found two fonts to use for the title and text. After playing with the text layout and overall composition, I found a combination I was happy with. After the first ad was done, I edited the image and adjusted my layout to fit a horizontal and vertical ad.
Original Image
