This logo was created for a client who works with holistic medicine. They wanted a clean logo and strong branding to solidify their business. I used a lotus flower because the lotus flower is considered a symbol of purity, enlightenment, self-regeneration, and rebirth in many different cultures. The arrow leads the eye across the dancing lotus petals in an energetic, circular motion. This logo inspires hope for change and rejuvenation.
Logo
Branding Guide
I wanted the branding guide to be clean and elegant. I used bright colors, clean patterns, combined thick and thin strokes to create depth and visual interest. I repeated colors and elements from the logo to further solidify the brand identity.
Alternate Logos
